The promotion of health awareness and of a healthy lifestyle is close to our hearts, thus we consider it extremely important to sponsor campaigns aimed at preventing diseases such as breast cancer. Launched in 2012, our GoPink! campaign highlights the importance of screening, since early diagnosis significantly improves the chances of beating the disease. When combined with a healthy diet and an active lifestyle, button mushroom can help to reduce high oestrogen levels, a risk factor that contributes to the emergence of the disease. This is ample reason for our company to be involved in this struggle.
As part of the campaign, we deliver our mushroom products to our partners’ stores in pink trays in the month of October, as this is the official colour of the fight against breast cancer. We support the struggle against this disease with a certain amount of the sales revenue obtained from these specially packaged products.